Terms and Conditions

London Choice® is a division of Choice Serviced Apartments® Worldwide Limited, a registered private limited company in England and Wales under Company Registration No. 05966287 - VAT Registration No. 914 6595 04.

The company has been established to provide an outstanding selection of quality furnished short and long stay London apartments and related services, as well as tourist information and services to an international client base. We have negotiated the best possible rates for our guests and there are no hidden extras or booking fees involved.

Terms & Conditions

These are our own general Terms & Conditions, which covers general payment and booking terms.

By using the LondonChoice.com website, you agree to accept our terms and conditions stated below.

*These Terms & Conditions apply to Short Lets. Longer Lets are subject to contract and length of rental.*

All rates are inclusive of Value Added Tax & Service. All rates are per apartment (NOT per person). 

The prices of London apartments will be quoted in UK Pounds, US Dollars and Euros and will include all taxes and services except telephone usage. Payments must be made in UK Pounds Sterling or in US Dollars. If paying in US Dollars, the amount charged will be converted from UK Pounds Sterling based on the current rate of exchange at time of transaction.

Rates are based on nightly and/or seven-night stay, however the apartments can be pro-rated for shorter and longer stays. Prices may be subject to currency fluctuation, however, when accommodation has been paid in full, there will be no increase.

Deposits & Payment

On making a booking for an apartment in London, your card will be charged for the total amount at time of booking.  

Payments can be made via wire / swift transfer, cheque (UK Pounds Sterling) or by credit card.

PLEASE NOTE: There is NO (0%) surcharge for all payments made using any Credit Card, including Visa, MasterCard, American Express, Solo or Electron.

Cheque payments must be made payable to 'Choice Serviced Apartments Worldwide' and drawn in Pounds Sterling. 

If payment is arranged via a Bank Transfer, the customer will be responsible for any additional bank fees incurred. Please request our bank details through our reservations team.

An additional security deposit may be required for some apartments, for protection against unforeseen damage to the property and/or its contents, and to cover telephone charges, as well as any extra charges. Security Deposits, if applicable, will be taken by the Apartment Provider at time of guest arrival, usually with a credit card imprint.

Check-in time is usually 2:00pm with check-out time around 11:00am. Should guests require an early or immediate check-in on arrival, it is recommended that reservations are made from the previous night, or to store luggage at building until apartments are ready.

Key Collection

Key collection varies from apartment to apartment in London and not all properties offer a 24 Hour Check-In facility.

We require guest arrival and departure details, in order to advise the Apartment Provider of when to expect guests.

A Booking Confirmation is automatically emailed or faxed upon receipt of the deposit and credit card details. In most cases a final Booking Confirmation is sent after the balance payment is taken.

The booking cannot be guaranteed until payment of deposit has been received.

If the client did not receive a Booking Confirmation within 24 hours after the booking has been made, it will be the responsibility of the client to contact London Choice®. 

If you want to cancel your booking for London accommodation, you must do so in writing or by email. Cancellations made directly with apartments will not be effective.

We cannot guarantee that any requests for amendments or changes in dates will be satisfied. However, if you wish to make any alteration to your booking (including the transfer of your booking to another person) after it has been accepted by us, we will try to accommodate your requirements, subject to availability and payment by you of an alteration fee, in the amount of £15.00 per booking.

Any alteration made within 29 days of arrival will be treated as a cancellation and you will have to pay the charges set out below.

In the event of cancellation after your booking has been accepted by us, then we impose the following charges:

Outside 29 days prior to arrival: one nights equivalent rental will be forfeited.

If however, the cancellation is received by us within 29 days to the date of arrival, no refund will be made, unless the apartment is re-let. We do advise, therefore, that you take travel insurance to cover this eventuality.

No refund will be made for the unused portion of your stay or for non-arrival which is classified as a NO SHOW.

Airport transfers must be cancelled at least 48 hours prior to scheduled pick-up to avoid any penalties. 

Price Guarantee

A wide selection of quality short stay serviced apartments in London at the lowest possible rates is what you can expect to find at LondonChoice.com.

London Choice® have negotiated the lowest rates for our guests on London apartments and there are no hidden charges involved. Book on LondonChoice.com and get the guaranteed best price available for the London apartments of your choice on the dates you have selected.

If you find a lower rate on another website within 24 hours of booking, for the exact same dates and apartment rental booked, London Choice® will match the rate and refund the difference.

You will be asked to supply name, dates of stay, vacation rental name and type, price quoted (in the same currency) and the URL address of the website reflecting the lower price. After confirmation, London Choice® will refund the difference. This applies to all London apartments with our Price Guarantee logo.

The lowest price guarantee automatically applies to those properties with our Price Guarantee logo. For other properties, we will try nonetheless to apply it and/or match the quoted rate. There must be real availability, confirmed by the apartment provider, not just advertising of prices without confirmed availability.

If you find a lower rate on another website, which we need to be able to verify, please contact us:

Tel: +44 208 202 5822
Email: guarantee@LondonChoice.com
Fax: +44 208 203 9591

The number of persons using the Apartment must not exceed the maximum number of Adults & Children stated on the Booking Form. London Choice® or the apartment provider is entitled to ask the Guest to leave if this condition is broken and this will be treated as a cancellation by the Guest and Cancellation Penalties will apply together with retention of any payment made for the time the Apartment has been occupied by the Guest.

Liability / Indemnity

London Choice® acts as an agent and not as a principal for the apartments. We cannot be held liable or accept any responsibility for any dissatisfaction that the guest may have with the apartments, although we will do our best to assist or relocate the guests, if necessary.

We reserve the right to amend prices or to change accommodation without notice due to circumstances beyond our control.  

London Choice® shall have no liability in respect of any costs, losses or damages existing out of or in connection with relocation of accommodation since such relocation is outside London Choice®'s control.

London Choice® takes all reasonable care to ensure that the information supplied on the website is accurate. However, we cannot guarantee its accuracy and we reserve the right to change this information at any time. Property information including, but without limitation, property details, photographs, virtual tours and/or floor plans is intended as a guidance only and should not be construed as statements of fact.

London Choice® makes no representations or warranties of any kind with respect to the website or the content contained on it, including any text, graphic, advertisement, link or other item. Furthermore, neither London Choice® nor any contributor to its website make any representation or gives any warranty, condition, undertaking or term either expressed or implied as to the condition, quality, performance, accuracy for purpose of the content contained on the website or that such content will be accurate, up to date, uninterrupted or error free.

Save in respect of liability for death or personal injury arising out of negligence or for fraudulent misrepresentation, we and all contributors to the website hereby disclaim to the fullest extent permitted by law all liability for any loss or damage including any consequential or indirect loss or damage incurred by the guest, whether arising in contract or otherwise.

London Choice® shall not be liable for the loss of or damage to any Property or Valuables belonging to a Guest staying with any of their apartment providers. Guests must report any loss of or damage to their Property and Valuables immediately on discovery to the management of the apartment block or to other appropriate staff members or by phoning the contact number of their housekeeper, and should make themselves available to assist with any reports made to the police. Most serviced apartments provide a safe at reception or inside the apartment which Guests can use during their stay.

Customer Misbehaviour

If you behave inappropriately and cause offence, danger or damage or risk of danger or damage to any person or property, we, or our suppliers may cancel your accommodation. In this event, our and our suppliers' responsibility will cease immediately and you will not be entitled to any refund, reimbursement or compensation. Furthermore, you will be liable to reimburse us for any expenses we incur as a result of such termination.

We do not accept liability or pay compensation for any loss, damage or expense for any failure in the course of this contract due to a force majeure. This shall include without limitation any service which we or any of our suppliers could not provide due to war, any threat of war, riot, civil disobedience or strife, industrial dispute, terrorist activity, natural or industrial disaster, fire, adverse weather conditions, closure of airports or ports or any unforeseeable or unavoidable events beyond our control.

London Choice® takes the privacy of its customers' data very seriously. Please read the following privacy statement to understand how we will treat your personal data when you use our website. We wish to assure you that we only use your information as detailed below for our legitimate business reasons.

When you book an apartment via the site, we need to collect information about you to process the booking, and provide you with the services you expect. This information may include, but is not limited to, details such as your name, your address and your credit card details. Unless we have your express consent we will only disclose this personal data to third parties if it is required for the purpose of completing your booking. To complete your booking, we must pass on your details to the reservations department of the particular apartments you have selected - we do this by fax, and believe this to be an extremely secure method of transferring information.

Once the booking is made using our reservation systems, and the confirmation fax has been sent to the reservations department of the apartment that you have chosen, your credit card details are deleted from the system. We retain all the other details that you provided us with so that we have a record of your booking. We feel that this is necessary so that, for example, amendments and cancellations can be made to your booking.

We do not sell, rent or trade your personal information to third parties for marketing purposes.

By disclosing your personal information to us using this website or by the telephone, you consent to the collection, storage and processing of your personal information by LondonChoice.com in the manner set out in this Privacy Policy.

If you have any questions or concerns about the information we hold about you, please contact us.

These Terms & Conditions and use of website are governed exclusively by UK law.

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