Customer Promise

London Choice® are here to provide an outstanding and unequalled selection of London apartments at unbeatable prices. We offer better rates than hotels and other serviced apartment providers, 100’s of spacious, high quality London apartments, short notice availability, easy booking procedure and so much more, so you can book with total confidence.

That's why we make you these promises:

If you find a lower rate on another website within 24 hours of booking, for the exact same dates and apartment rental booked, don’t worry! London Choice® will match the rate and refund the difference.




We don’t believe in hiding things – All the prices we quote for our London apartments include taxes and service fees. No hidden costs means no nasty surprises.

Booking your stay should be fun and simple. That’s why the London Choice® website is full of useful tools and information that make the choosing and booking process simple and stress free.


When you book online, we use an SSL encryption, so your credit card information is safe and secure throughout the transaction.

London Choice® will only share your personal information with apartment providers when necessary and on occasions when we are required to do so by law i.e. Immigration.

The personal information we collect from you during your booking process is kept secure and confidential.

We do not sell, rent or trade your personal information to third parties for marketing purposes.


We want you to have the best possible experience before, during and after you book your London apartment with London Choice® – so from the moment you come to LondonChoice.com we’ll be there to support you and ensure you are booking in confidence.

If you have any questions about the above information and our promises to you, feel free to contact us.