London Choice® takes the privacy of its customers' data very seriously. Please read the following privacy statement to understand how we will treat your personal data when you use our website. We wish to assure you that we only use your information as detailed below for our legitimate business reasons.
When you book a London apartment via the site, we need to collect information about you to process the booking and provide you with the services you expect. This information may include, but is not limited to, details such as your name, your address and your credit card details. Unless we have your express consent we will only disclose this personal data to third parties if it is required for the purpose of completing your booking. To complete your booking, we must pass on your details to the reservations department of the particular London apartments you have selected - we do this by fax, and believe this to be an extremely secure method of transferring information.
Once the booking is made using our reservation systems, and the confirmation fax has been sent to the reservations department of the apartment that you have chosen, your credit card details are deleted from the system. We retain all the other details that you provided us with so that we have a record of your booking. We feel that this is necessary so that, for example, amendments and cancellations can be made to your booking.
We do not sell, rent or trade your personal information to third parties for marketing purposes.
London Choice® is committed to respecting your privacy. Our websites are designed so that you can visit LondonChoice.com or any of its subsidiaries on the Web without identifying yourself or revealing any personal information. Once you opt to provide personally identifiable information (any information by which you can be identified), it will only be used to support your customer relationship with us.
London Choice® regards the privacy and security of our customer's information as an important component of the service that we offer. During the reservation process you will be asked to enter sensitive information (such as your credit card number), which is encrypted and is protected via SSL technology which encrypts all information you input before it is sent to our server and when it is sent from our server to the hotel.
The Information We Collect
When you make a booking via the London Choice® web site, we need to collect information about you to process the transaction and complete your order. This information includes, but is not limited to, details such as your name, your contact details (email, phone, fax) and your credit card details. When you submit a request via our email support forms, we also collect your name and email so that we may respond to your request or query as quickly as possible.
How We Use Your Information
When you submit a booking request or book online, we use the collected information in several ways:
Personal identification and verification
To complete your London apartment reservation
To allow us to contact you for customer service and if required for collection processing
In any of the above cases the data that we collect could include required personal data.
Third Party Disclosure
We disclose your information to third parties (such as our London apartments) only for the purpose of completing your transaction with us, providing the above services to you and for the purposes of payment and collection processing. Unless otherwise prohibited by law or our contractual obligations, we may disclose personal information if required to do so by law, court order, or as requested by a governmental or law enforcement authority, or in the good faith belief that disclosure is otherwise necessary or advisable.
Such situations may include: to perform, maintain or enforce contracts with our customers; to protect the rights or properties of London Choice® , our business affiliates, our customers, or others; or when we have reason to believe that disclosing the information is necessary to identify, contact, or bring legal action against someone who may be causing, or who may be threatening to cause, interference with or damage to our rights or properties, whether intentionally or otherwise; or when anyone else could be harmed by such activities.
If you have any questions or concerns about the information we hold about you, you can also contact us.