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Premiere Collection
 

Ultimate Comfort. Luxury Redefined.

Experience extraordinary Luxury Serviced Apartments from the London Choice® Premiere Collection offering the ultimate in comfort, service and convenience in London’s most sought-after and prestigious locations.

Every apartment is unique in its own right, a quality that comes as much from its location and facilities as it does from the people who greet you when you arrive. Every one of these luxury London apartments and London apartment hotels trades on excellence and maintains it at the highest level. Every apartment hotel takes an ordinary stay and makes it an extraordinary experience.

These outstanding London apartments are distinguished by magnificent décor, impeccable service and the latest in modern conveniences and amenities. All are ideal for short and long term stays providing a magnificent ‘home from home‘ feel.

For full details of each London apartment and / or apartment hotel, click on the name or photograph below.

 
 
Buckingham Gate
An intimate 5 star 'townhouse' property in Westminster. Combining all the facilities and convenience of a luxury hotel with the space and exclusivity of a private home, Buckingham Gate consists of three individually designed buildings: Kings, Falconers and Minsters. Sympathetically restored and fully modernized, the 1901 masterpiece of Victorian High Empire architecture offers elegantly styled suites, one, two and three bedroom apartments. Cool, contemporary deluxe suites with one to five bedrooms. Space to think, relax, enjoy. Buckingham Gate caters for business and leisure travellers. The comfort of a majestic lifestyle is combined with the elegance of prize-winning design, as well as the intimacy of an establishment that makes its guests' privacy its top priority. Since its opening, Buckingham Gate has been considered one of the best accommodations in London - as discreet as it is noble, it is magnificent, but never gaudy. In a word: sophisticated.
 
 
Available Properties in This Block: (click to view or book)
 Superior One Bedroom Apartment
 Junior Suite
 
Park Street
Park Street offers 49 impeccably appointed one and two bedroom residences with a range of accommodation and interior design decor. Whichever you choose, you will delight in the sumptuous furnishings. Elegant, comfortable, exquisitely finished, these are residences of rare distinction. While you are in residence, your dedicated concierge will address your every need with the utmost privacy and discretion. From filling the refrigerator with your favorite wines, to pressing your creased clothes while you dine out with friends. You'll find your every need fulfilled. With the added advantage of 24-hour a la carte room service and twice-daily maid service you need do nothing but relax and enjoy your time in London.
 
 
Available Properties in This Block: (click to view or book)
 One Bedroom Residence
 Two Bedroom Residence
 
Draycotts of Chelsea
Introducing London’s newest & most exclusive luxury Boutique Apart Hotel, steps from Sloane Square in the heart of prestigious Chelsea and a stone's throw from Kings Road, Sloane Street and Duke of York Square. An oasis of sleek, understated style, these sensational fully-serviced apartments offer a fresh and contemporary retreat in the heart of London. An unsurpassed location, sophisticated interior design, modern technologies and super-stylish interiors combine with superb service and luxury amenities.
 
 
Available Properties in This Block: (click to view or book)
 Deluxe Studio Suite - 3rd Floor
 Deluxe Studio Suite - Ground A
 Deluxe Studio Suite - Ground B
 Deluxe Studio Suite - LG
 Deluxe Duplex Studio Suite
 Superior Family Studio Suite with Patio
 Premiere One Bedroom Suite with Balcony
 Superior Two Bedroom Suite
 
Maddox Street
Maddox Street is an inner city sanctuary, centrally located in a quiet street that runs between Bond Street and Regent Street. Maddox Street balances the peace of the East with state-of-the-art technology, contemporary design with comfort. Each suite is an inner sanctuary, featuring a relaxing organic palette, bamboo flooring and an understated blending of tactile materials. Maddox Street aims to meet the needs of the modern traveller, offering space, thoughtful service, good design and all the comforts of a home for the price of a luxury hotel bedroom: here you can live, work, eat, relax, sleep and entertain with complete freedom.
 
 
Available Properties in This Block: (click to view or book)
 One Bedroom Superior Suite
 
Phoenix House
Phoenix House offers a total lifestyle product, encompassing contemporary design in a prime London location. The 33 luxury apartments, behind a beautiful Victorian facade, are located just off Sloane Street, home to some of the most famous names in fashion, and just minutes to Sloane Square station with its direct links to The City and Earls Court. Phoenix House offers a very desirable address to those seeking a temporary home in London. Close to great shopping and fashionable bars and restaurants it is the ideal retreat after a hard day at the office.
 
 
Available Properties in This Block: (click to view or book)
 Deluxe Studio Suite
 Duplex 1 Bedroom Suite
 1 Bedroom Suite
 2 Bedroom Suite
 
Beaufort
Located in a quiet tree lined cul-de-sac in the heart of Knightsbridge with the famous Harrods department store just 200 yards away and London's Hyde Park just 500 yards away. London's theatreland, restaurants and nightlife are within easy reach as well as fabulous shopping in Knightsbridge, Sloane Street and Bond Street. The standard of each apartment is maintained to a high standard at all times. A team of interior designers has decorated each apartment in its individual classic style. When entering Beaufort you easily forget that you are in the heart of London. The newly refurbished lobby area with its spectacular drawing room, where guests can relax, enjoy a quiet drink or keep up with the latest news, makes you feel like having arrived in the heart of the English countryside.
 
 
Available Properties in This Block: (click to view or book)
 Superior 2 Bedroom Apartment
 3 Bedroom Apartment
 Superior 4 Bedroom Apartment
 
Mayfair Luxury Apartments
Mayfair Luxury Apartments - Living it up in the Heart of the City. These are among the finest apartments available as short-term rentals. Each apartment is furnished to the highest standards for the maximum enjoyment of guests. Offering refined standards of service and commitment, Mayfair Luxury Apartments invites you, the discerning and accomplished individual, to a luxurious lifestyle experience. Mayfair, London's most prestigious district that is the heart of the city, is where you find the luxurious and exclusive residences of Mayfair Luxury Apartments, London, where we understand and appreciate your every need. Mayfair Luxury Apartments is rich with a evocative ambience that is elegant and thoughtful. Exquisitely crafted, each residence is the epitome of grace, luxury and class, with a focused approach to comfort and uncompromising attention to detail.
 
 
Available Properties in This Block: (click to view or book)
 Standard 1 Bedroom -1 Bath Residence
 Standard 2 Bedroom - 2 Bath Residence
 
Hempel Apartments
Situated in leafy Bayswater within a row of perfectly restored white Georgian houses, the Hempel Apartments have been designed to provide a space full of contrast and discovery. Step from the center of London and into The Hempel world, a destination suspended in time and space. Simple, minimalist and truly awesome, The Hempel is a new experience in luxury London living. The Hempel Apartments are fully serviced and self-contained and allow you to enjoy the luxury of a boutique hotel in home away from home surroundings. Apart from the renowned Hempel design, each features a kitchen, living room and bedroom. With their own entrance, ideal for a longer stay with the privacy and discretion. Most apartments are facing the Hempel Garden and are fitted with the same quality of features as provided in the hotel.
 
 
Available Properties in This Block: (click to view or book)
 One Bedroom Apartment
 
The Leonard
A peaceful, luxurious haven amid the buzz of central London. The eclectic mix of furnishings and decor gives the feeling of a splendid private residence where you immediately feel at home. Located opposite the award-winning Leonard Hotel, The Leonard Residence opened in 1998. There are five apartments and each has been beautifully decorated with exquisite fabrics and wonderful furniture, some with four-poster beds. Perfect for longer stays in London. The residence provides a warm, intimate and luxurious atmosphere. Since opening, The Leonard has been the home-from-home of personalities and leading business people.
 
 
Available Properties in This Block: (click to view or book)
 Two Bedroom Apartment
 Three Bedroom Apartment
 
Shepherd Street
If you're planning a stay in London, imagine a deluxe London apartment to call your own throughout your visit. After a busy day sightseeing, working or shopping, enter your air-conditioned, tastefully decorated London apartment with all the comforts of home. Set in historic Shepherd Market in the heart of Mayfair, Shepherd Street Apartments is wonderfully located for shopping, business or sightseeing and successfully combines the services of a luxury hotel with the convenience and privacy of staying in your own home. Imagine the best of central London hotels and London apartments put together, and you've found Shepherd Street Apartments. Ideally situated in central London's Mayfair district, offering upscale serviced London apartments that fit individuals or several people equally well. However long or short your London stay, imagine your trip made exceptional courtesy of the finest London accommodation available. The services and security of the finest central London hotels, the comfort and convenience of London apartment living.
 
 
Available Properties in This Block: (click to view or book)
 Royal Suite Type B
 Royal Suite Type A
 Royal Suite Type D
 Royal Suite Type C
 
Knightsbridge Luxury Apartments
Stay here and live and work in style. Knightsbridge Luxury Apartments is located across the road from Harrods, one of the most famous stores in the world. This popular property has recently been refurbished to reflect the changing nature of urban living. The wonderful location ensures that wherever guests plan to visit, they will be delighted to return to their home from home, surrounded by some of the best restaurants, bars and shops in London and just a short stroll from the green spaces of London's Hyde Park.
 
 
Available Properties in This Block: (click to view or book)
 Large Studio Apartment for 2
 One Bedroom Apartment
 2 Bedroom / 2 Bath Apartment
 3 Bedroom / 2 Bath Apartment
 3 Bedroom Penthouse
 
Mayfair Place
A delightful and quaint block boasting luxurious English style throughout each of its 11 one and two bedroom apartments. This friendly block benefits from air conditioning and every apartment has been furnished to the highest standards and has been designed to reflect the 'aristocratical' tone of the area, making Mayfair Place a relaxing and convenient place to reside during your stay in London. Located just moments from Oxford Street and Park Lane, this block can be found on a quiet, pedestrian 'place' therefore providing tranquility and elegance within the very heart of the capital.
 
 
Available Properties in This Block: (click to view or book)
 One Bedroom Apartment
 Two Bedroom Apartment
 
Lancaster Gate Hyde Park
Occupying an enviable position in a peaceful residential tree lined square opposite Hyde Park, and within walking distance of Marble Arch, 49 Lancaster Gate offers to cater for the demands of the discerning business and leisure traveller. 49 Lancaster Gate combines the grandeur of the past with the luxuries and modern amenities of today. Discover the ultimate in London living and an unsurpassed standard of elegance and style. 6 original and beautifully appointed interior designed apartments steps to to Hyde Park. Elegant design, uncompromising specification and fabulous location combine to make 49 Lancaster Gate a most stylish, comfortable and convenient place to live in London. 49 Lancaster Gate offers peace, comfort and convenience - a combination that is becoming ever more elusive in the great cities of the world. Experience an original type of luxury accommodation in London. Experience 49 Lancaster Gate...it's a walk in the park...
 
 
Available Properties in This Block: (click to view or book)
 Enormous 2-3 Bed Designer Gem - Apartment One
 2 Double Bed Deluxe Hyde Park Gem - Apartment 2
 2-3 Bed Deluxe Hyde Park Gem - Apartment 3
 Modern 2 Bed Hyde Park Gem - Apartment 5
 Modern 2 Bed Hyde Park Gem - Apartment 6
 2 Bed / 2 Bath Super Luxury 1st Floor Duplex
 2 Bed / 2 Bath Super Luxury 2nd Floor Duplex
 2 Bed / 2 Bath Super Luxury Ground Floor Duplex
 3 Bed / 3 Bath Super Luxury Penthouse Duplex
 3 Bedroom Deluxe Hyde Park Gem - Apartment 4
 
The Collingham
Whether you are visiting London for one night, one month or longer, The Collingham will provide you with a comfortable and secure base, conveniently located and at a competitive price. An adjoining pair of elegant Victorian buildings offering the discerning guest elegance and style overlooking a beautiful Kensington garden square. Collingham Gardens is conveniently located for Kensington Gardens and Hyde Park.
 
 
Available Properties in This Block: (click to view or book)
 Studio Apartment Collingham
 One Bedroom Collingham
 2 Bedroom Penthouse
 Two Bedroom Apartment
 Large Two Bedroom
 Three Bedroom Collingham
 3 Bedroom Penthouse
 
West End Apartments
21st Century living in the ultimate London residence; clean and stylish lines are complimented by contemporary furnishings and an enviable location. This is the perfect London accommodation for the visitor desiring London living in the comfort of a luxurious and fully serviced apartment. All these serviced apartments give guests the option: to relax in the spacious and comfortable living areas, admire the fully equipped kitchens and luxurious bedrooms or alternatively, ease away the strains of the day in the chic bathrooms. West End Apartments’ one and two bedroom apartments are fully equipped to meet the needs of the most discerning guest, with all corporate and personalized facilities available; from a virtual office and introductions to local professionals to chauffeur-driven limousine pick-up and theatre and restaurant booking.
 
 
Available Properties in This Block: (click to view or book)
 One Bedroom Suite
 Two Bedroom / Two Bath Apartment
 
Ladbroke Grove Apartments
Experience one of London's finest in luxury accommodations and serviced residences at Wardrobe Place Serviced Apartments. Wardrobe Place is a prestigious apartment development within walking distance to London's financial center, while located in a quiet courtyard just behind St. Paul's Cathedral. The property offers 63 one, two, and three bedroom furnished corporate apartments. Named after King Edward III's Wardrobe residence in 1361, the site has progressively redeveloped over the past 300 years. These contemporary, luxury, furnished residences stand now as a testament to some of the finest modern designs and architecture found in London.
 
 
Available Properties in This Block: (click to view or book)
 Deluxe Studio Apartment
 Deluxe One Bedroom Apartment
 
Chesham Place
Belgravia - simply the best as far as many are concerned - just minutes from Knightsbridge, Belgravia retains an air of exclusivity which is scarce in contemporary London. Reside at Chesham Place and you will see London at its best. A wonderful property with each apartment being furnished in a traditional manner to provide a totally English ambience. The property has a selection of elegant studios, one and two bedroom apartments each of which can be your 'home from home'. Belgravia is an area that brings to mind English aristocracy, it is without doubt London's most prestigious location and is the home of many diplomats, celebrities and well known figures.
 
 
Available Properties in This Block: (click to view or book)
 One Bedroom Apartment
 2 Bedroom / 2 Bath Apartment
 
Sanctum Luxury Apartments
Created for discerning travellers who demand the very best, this stylish urban retreat offers all the luxury of a top quality hotel with the added benefit of a modern spacious apartment.
 
 
Available Properties in This Block: (click to view or book)
 Superior 1 Bedroom Apartment
 Deluxe 1 Bedroom Apartment
 Superior 2 Bedroom Apartment
 Deluxe 2 Bedroom Apartment
 Super Deluxe 2 Bedroom Apartment
 Superior 3 Bedroom Apartment
 Deluxe 3 Bedroom Apartment
 Super Deluxe 3 Bedroom Apartment
 
Mayfair Plaza
Mayfair Plaza is one of London's best apartment properties. Located in the heart of the Mayfair business district, you will be a short walking distance from some of the city's finest shops, attractions and entertainment. This Superior property is a favorite amongst corporate guests and families alike.
 
 
Available Properties in This Block: (click to view or book)
 Standard 1 Double Bedroom Apartment
 Deluxe 1 Double Bedroom Apartment
 Two Double Bed / One Bath Apartment
 Two Double Bed / Two Bath Apartment
 
Kensington Luxury Apartments
This outstanding collection of superb contemporary 4 star fully serviced and air conditioned apartments is centrally located 1 minute from South Kensington tube station, with direct connections to London Heathrow and most of central London. Kensington Luxury Apartments is situated in the heart of London's exclusive South Kensington with London's premier attractions are only a short distance away. These stylish apartments offer a perfect base for exploring some of London's best-loved museums and attractions.
 
 
Available Properties in This Block: (click to view or book)
 Contemporary Studio Apartment
 Large Contemporary Studio Apartment
 Contemporary One Bedroom Apartment
 Large Superior One Bedroom Apartment
 Large Superior 2 Bedroom Apartment
 
Westminster Luxury Apartments
Your own first class, contemporary 'home from home' apartment with all the benefits of a top hotel. Westminster Luxury Apartments, the newly refurbished serviced apartment complex, is situated in a large private garden close to the River Thames and the bustling streets of Westminster.
 
 
Available Properties in This Block: (click to view or book)
 Deluxe Studio Apartment
 Deluxe One Bedroom Apartment
 2 Bedroom / 1 Bath Apartment
 2 Bedroom / 2 Bath Apartment
 Deluxe 3 Bedroom / 3 Bath Apartment
 
Lancaster House Apartments
Lancaster House Apartments provides spacious luxury serviced apartments ranging from one bedroom apartments, two bedroom apartments and three bedroom apartments with various modern amenities and luxurious facilities.
 
 
Available Properties in This Block: (click to view or book)
 One Bedroom Apartment
 Two Bedroom Apartment
 Three Double Bedroom Apartment
 
Plaza on the River
Plaza on the River - Club and Residence, is London's most exclusive five-star all-suite residence hotel. Perfectly located on the south bank of the River Thames within sight of many of London's most famous landmarks including the Houses of Parliament, Big Ben and the London Eye observation wheel.
 
 
Available Properties in This Block: (click to view or book)
 One Bedroom Suite
 Two Bedroom Suite
 
Kensington Garden Square
This newly refurbished luxury Georgian building near Hyde Park is a truly exquisite gem. The entire building has been painstakingly and lovingly restored combining classic historical elements with contemporary style accommodation that reflects today's design values.
 
 
Available Properties in This Block: (click to view or book)
 Premium Studio Apartment
 Triple Studio Apartment
 Quadruple Studio Apartment
 Standard Studio Apartment
 Standard Studio Apartment
 Quadruple Studio Apartment
 Triple Studio Apartment
 Premium Studio Apartment
 
Kensington Serviced Apartments
Located in one of central London’s most exclusive neighbourhoods, Kensington Serviced Apartments in London offer a selection of spacious and stylish designer studios and one bedroom apartments suitable for short or long stay.
 
 
Available Properties in This Block: (click to view or book)
 Standard Studio Apartment
 Deluxe Studio Apartment
 Superior Studio Apartment
 One Bedroom Apartment
 Superior One Bedroom Apartment

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