About Us

London Choice® is a division of Choice Serviced Apartments® Worldwide Limited & Choice Serviced Apartments® USA, Inc. Established in 1998; London Choice® is the leading provider of fully serviced London apartments. The company was developed to provide an outstanding and varied collection of quality serviced apartments in London to a fast-growing international client base.

Choice Serviced Apartments® Worldwide has offices in London, New York, Los Angeles and Hong Kong and are equipped with a 24 Hour customer service team, able to handle reservation requests and bookings round the clock.  

London Choice® handles 1000’s of requests for short-term London serviced apartments for business and leisure travellers, seeking more than a compact hotel room for their accommodation requirements. The company recognizes the lack of options available to travellers and those relocating, who desire more personal accommodations than those provided in hotels.

London Choice® offers an unequalled variety of quality London Apartments throughout the Capital, including Hyde Park, Belgravia, Mayfair, Chelsea, Knightsbridge, Kensington, St. James, The City and beyond @ the very best rates.

With London hotel prices soaring, visitors are often forced to pay premium prices for a hotel room. Many companies and travellers have found a simple and more affordable solution to their accommodation dilemma - London Serviced Apartments from London Choice®.

We are here to make finding a London apartment simple and stress-free, regardless off length of stay. Whatever your requirements, business or leisure, we have London accommodation to suit your every need and those of your travelling companions or family.

At London Choice®, we take a personal customer-focused approach. We know London and we understand your needs. We have a dedicated team of professionals, so you can feel comfortable with your choice and truly enjoy your very own exclusive London address.

We negotiate the best possible rates for our guests and there are no hidden extras or booking fees involved.

From single travellers to large families, couples to groups of friends, more and more visitors’ are discovering the wonderful flexibility & substantial savings of staying in London apartments. What could be better?

For unrivalled flexibility & exceptional value make London Choice® part of your perfect trip, vacation or extended stay.

The incoming visitor to London, especially with family or friends, needs somewhere to sit and relax in comfort and style, make a snack or a meal, entertain colleagues, friends and family, have a meeting and deal with work matters from the comfort of a home from home atmosphere.

If you are looking for privacy and extra comforts, serviced apartments are the answer. The range of London apartments are as diverse as the hotel sector. From basic to lavish, budget to luxury, there is something to suit every visitor. Design styles tend to be contemporary, but there are some more traditional properties available.

With your own kitchen facilities you need not go out to eat or go down for breakfast. All London apartments feature a well-equipped kitchen and have separate dining, living and sleeping areas.

Our clients enjoy spacious, comfortable, well-managed accommodation in some of London's finest central locations at substantial savings compared to hotel rooms of a similar standard.

Many of these London apartments include a host of amenities, including a concierge, wireless internet and daily maid service. These apartments do not include the occupancy limitations that are so frustrating for larger families and groups. Charges are per apartment and not per person. Spend your money at the destinations you are here to see…not on your hotel room.

Living in our London apartments, our guests get to live like Londoners, something they can’t experience with a typical hotel stay. Our approach is unique and service oriented. The result speaks for itself as many guests return year after year, or send their friends and family to experience this unique and convenient type of London accommodation. 

Your apartment is your 'base' in London. Imagine your own London apartment with the space, privacy, security and independence that comes with it. Prepare meals in your own kitchen. Order a take out. Entertain friends. Relax after a long day's travels in a private bath. Do as you wish and live in style, all in the heart of London and enjoy the atmosphere of this spectacular city from a place of total comfort and peace of mind.

You can use the London Choice® search facility to find serviced apartments in London that meet your requirements, whether short stay, corporate housing or extended-stay accommodation. Our detailed profiles for varied London apartments allow you to preview your apartment instantly and make a booking securely online or enquire to find out more. 

If you would like help or advice, simply complete our enquiry form and one of our reservations representatives will contact you by telephone or email, or you can visit our contact page for telephone, fax and email details. Let our experts make your choice an easy one.